Hello and welcome to our Ten Stories High website. As you can see it's more of a blog really. That's because we wanted to take a less predictable route - we love what we do, we enjoy talking about it, and, this way you'll get a more effective insight into the way we work.
We hope you find reading about our clients and their projects interesting and thought provoking. And that as a result you come to us for something a little less ordinary and predictable; creative but well planned and expertly executed marketing, PR, and copywriting.
We post our news releases on our media page to give you a sense of what we cover and the standard to which we do that.
However, a new client recently pointed out that we don’t then tell you where they end up being used. The reason for this is that media monitoring is now incredibly expensive and complex due to the increasingly viral and digital nature of news. Long gone are the days of clipping and sticking print mentions into a portfolio. Which also means that it is harder to monitor the tone of the coverage and to quantify the AVE (advertising value equivalent, ie how much would the space have cost to buy if we hadn’t secured free editorial).
That said, setting a google alert can help track news release coverage, and when you get decent mentions in glossy magazines or key national newspapers they are not hard to spot. And we certainly get plenty of those…
For example, our client Jo Thompson’s new website has a long list of all the coverage that we have secured for her in the last 18 months. The combination of what she does, great photography, the speed at which she responds to media requests, her networking abilities, engaging personality and professionalism play a major part in turning our news releases and pitches into great editorial.
We have recently been given several images from clients following staff photo shoots. And those taken outside definitely get a thumbs up from us.
Somehow the breeze, plain old fresh air, and interesting backdrops seem to bring out the best in everyone.
Way back in the mists of time when Emma used to organise annual shots of each member of staff at the Lake District National Park Authority, the ones taken outside definitely made them seem more human.
Top tip: Abandon your desks and bring your staff shots to life.
We’re proud to announce that Ten Stories High now has it’s own part time apprentice.
Emma’s son Adam (14) gets pressed into action to take pictures for our clients when budgets for professional photographers don’t exist.
A cracking photograph not only increases the editorial value of a story but can literally double the space your news gets. Here are examples of pictures Adam’s taken recently to help us tell a client’s story: