Ten Stories - Creative Marketing, Copywriting, PR
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Hello and welcome to our Ten Stories High website. As you can see it's more of a blog really. That's because we wanted to take a less predictable route - we love what we do, we enjoy talking about it, and, this way you'll get a more effective insight into the way we work.

We hope you find reading about our clients and their projects interesting and thought provoking. And that as a result you come to us for something a little less ordinary and predictable; creative but well planned and expertly executed marketing, PR, and copywriting.

Colour to monochrome, big and small April 23, 2012

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We work very closely with Low Sizergh Barn and we are really enjoyed this latest phase of their brand development work with Emma C and Emma D (bizarrely, they have been asked if they are sisters) leading the way.

Having followed an illustrative and typographical route, it’s good to be challenged on how this translates across different formats. So far, we’re pleased with both the client response and the reception from their customers.

The new menus have just launched (type heavy, large and colourful with light illustrative touches)…

While their support of the local parish newsletter took us to the opposite end of the scale (small, monochrome, typographically bold)…

Along with their aprons, food labels, point of sale material, and reusable bags, we’re confident that it’s all starting to look very cohesive and consistent. But what do you think? We’d love to hear.

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Selling points April 22, 2012

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Kendal Nursery School, or Brantfield as it is known locally, has had a great week. Their Ofsted ‘Outstanding’ rating is now public knowledge, our local MP Tim Farron paid the school a visit, and they have a new website, which we helped them to design, build and populate.

Clare is a past parent so it’s been a lovely job. And one that was made easy as we had inside knowledge of their two huge selling points:

1. The experience the children have there (if there’s one thing that can sell a nursery school to prospective parents it’s children enjoying learning and thriving under the care of the teaching staff).

2. The amazing house and grounds in which they operate.

We hope that the very visual, photography led design does justice to both of these…

The homepage is dominated by a rolling gallery of images.

On page galleries with photo legends break up the body text but exemplify each of the points made within it.

The CMS allows the gallery images to change in line with the terms or learning topics.

A blog ensures that the site will be rich in fresh content. Social sharing supports the wider marketing strategy in which word of mouth recommendations play a big part.

Our marketing tip for this post is therefore ‘play to your strengths’.

 

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What happens when a picture doesn’t speak a thousand words? April 18, 2012

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We are firm believers in investing in professional photography as part of any marketing strategy, but there are occasions when the images you have available are not of a high enough quality for a print advert. In that case, typography can be your saving grace.

Low Sizergh Barn have excellent photography representing the majority of their business activities with the exception of their eclectic collection of interiors products, which come from suppliers all over the world. So, their latest advert in the forthcoming Cumbria Life Interiors supplement relies on stand out typography:

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