In one of those rare moments of serendipity the principles behind one of the marketing exercises we demonstrated in a workshop for the Lakeland Businesswomen’s Network on Thursday were clearly demonstrated in practice just one day later… We do a balancing exercise with clients (not the gym sort) – a taking stock moment which they [...]
What did you think of the video? It shows the power of advertising, particularly in this viral format. And the combination of typography and illustration is spellbinding; it has impact, draws you in, makes you want to get involved. The edit it flawless. There’s no denying it’s technically adept and brilliantly designed. Except, for all [...]
It’s International Women’s Day today, the 100th day on which we’ve been asked to celebrate the economic, political and social achievements of women past, present and future. We won’t be joining any of the public events, and this blog doesn’t approach the question of whether we need these days or not (see Lucy Mangan in [...]
The success of our work for clients is often based on good media relations; building up contacts and publication knowledge and finding opportunities for media mentions, product placement, and editorial from features to news in briefs. We were so excited this week when 3 of our clients received a mention in the national press (often [...]