A cake band to let people know its flavour, origin and ingredients. A cake band that stands out in its surroundings. A cake band that holds its own against the competition. A cake band in keeping with the brand. A cake band that makes people pick up the cake and buy it. A short conversation [...]
Lately, three examples of the handling of public opinion have warranted our attention and consideration: 1. Following a difficult buy out and transition period, our client (and company MD) rolled up his sleeves and responded personally to extensive customer criticism on the forums. Honesty was warmly welcomed, apologies fully accepted, and plans for the future [...]
RHS Chelsea is afforded global media coverage, receives 157,000 visitors each year, and involves a PR scramble for column inches and TV coverage that begins months before the show. We were fortunate enough to have the PR brief for a large show garden last year and had a lot of fun on media day spotting [...]
Pitching your story to journalists can feel like a precarious business but there are key factors that make securing editorial coverage easier. We’ve rounded up the best – and simplest – advice from journalists and added our own number one: 1. The perfect pitch is helped by the perfect picture. Our lovely students above made [...]
We have lovely local clients in the food and retail industries and we often encourage them to use the ‘buy local’ rallying cry as a central message in their communications. Recently, the preparation of one such client’s advert led us to an office conversation on why that message doesn’t translate as strongly to the service [...]