Marketing success is all about understanding your audience. Fail to understand them and your marketing efforts and investment simply will not deliver. Take a quick look at this advert from Volkswagen and we’ll see you on the other side for the lessons that can be learned… Short, sweet, and bang on the audience. Bring on [...]
You may know from reading previous posts and Emma’s pen portrait that she’s very proud to be involved in gardening PR, specifically show garden PR. For the past two years she’s worked with designer Philippa Pearson at both Hampton Court Palace Flower Show and RHS Chelsea. As Hampton Court kicks off this year both Emma [...]
Marketeers often encourage clients to occupy the ‘expert space’, and ‘position key staff as experts’ but the truth is not everyone can become the media-recognised expert in their field of work; we’re not all Justin Urquhart Stewart, you know… But you can genuinely add value to your customers, generate interest in your business, and gain [...]