We recently took on a PR brief for the Gardening World Cup. The main aim was to raise the event’s profile beyond the domestic Japanese media. One of the criteria for success was the total AVE (advertising value equivalent) of any coverage gained and we use Precise to collate mentions and calculate the value of [...]
We’re always really chuffed when a copywriting job becomes something tangible. When we are working on the briefs we either rely on early design spreads or imagination to get us to the end result, so it is gratifying when the print or web version appears. And more so when the words really do work well [...]
We’ve been a bit remiss with our blog lately so thought we’d catch up by outlining some recent jobs and points of interest: Iggy the office dog loves his Humptie and we’re really pleased to see Kendal Upholstery heading towards the launch of their new Humpties website. We’ve helped with media coverage of a change [...]