Bangers at Dawn November 23, 2011
It will be bangers at dawn as The Traditional Cumberland Sausage creeps over the border on a daring raid to win over the taste buds of Lancastrians celebrating Lancashire week.
Appearing for the first time, fully coiled and armed with a European Protected Geographical Status (PGI), this flavoursome sausage, rough cut not minced, will be exciting the senses of shoppers at Lancaster’s Asda store from Lancashire Day (Sunday 27 November) onwards.
Ever the meaty exception, the main event on a breakfast plate, the sausage that truly tests man-handling skills, and the best thing a potato could hope for, the Kendal based producers are confident this new Traditional Cumberland Sausage will be as popular in Lancashire as the Lancashire hotpot is in Cumbria.
Plumgarths managing director Steve Chambers said: “It’s testament to the quality of this Cumbrian sausage that is now has the same protection as Champagne, Melton Mowbray Porkpies, Cornish Pasties and Parma Ham. We have high hopes that it will go down well in the Lancaster tastings and soon be available as part of Asda’s local food initiative in Lancashire.”
For further information please contact Steve Chambers 01539 736136 or 07866 760066 OR Emma Dewhurst 015395 64193
Notes to editors:
The PGI mark and words Traditional Cumberland Sausage are specific only to sausages made in Cumbria in coiled long lengths and with a high meat content that is rough cut not minced. Historically the best Cumberlands had a meat content of between 85-98% and their distinctive flavour came about because of the spices that were available through trade with Africa and America via the port of Whitehaven on Cumbrian’s the west coast of Cumbria. Black and white pepper are both used in these sausages along with a secret blend of herbs and spices but the bias is peppery as opposed to herby Lincolnshire sausages. The sausage dates back 500 years and it is rumoured that the early version of the Cumberland came from a recipe brought by German miners working in the ore mines in Cumbria in the 16th century.