Creative cliches November 7, 2011
How badly wrong The Royal Bank of Scotland have got their online business campaign.
Take a look.
Males in business…
Females in business…
Given we’re in tough times it would be lovely to see the banks embracing creativity and representing a bright and diverse Great British business landscape. Instead we’re left with creative cliches and little hope for any sort of recovery. Time to call in the little people and uncover some of the real talent lurking in the sticks and beyond the safety of the beast that is ‘a large creative agency with expensive city offices’. We’d certainly cost a lot less and achieve a lot more.