As an enriching exercise, joining a book club is proving its value. I don’t usually read non fiction books but we have collectively agreed to one fiction and one non fiction title each month. Last month, Just My Type by Simon Garfield popped up on our reading list. For those of you not familiar with [...]
We secured two pieces of editorial coverage this weekend in the nationals and they have confirmed some inklings that we’ve had for a while: 1. Subscription services for editorial opportunities are not as effective as your own research into the right publication and the right journalist. A direct approach which results in the PR, the [...]
Promotional events can often bring back that childhood fear of being the only one at your own birthday party, but if you get just one or two things right they can end like this: “Absolutely brilliant, fantastic, knackered but happy…” Those one or two things are all about the kinds of people you are hoping [...]
While we often work with clients on a regular basis to set hours, we also work with businesses who just want us to dip in and out. In the case of Plumgarths Farmshop we’ve worked on their PR for their PGI protected cumberland sausage, and with freelance designers on their packaging, shop advertising banners, print [...]