Remember your manners April 16, 2012
Today I visited Google and there I uncovered an astounding fact, the words ‘please’ and ‘thank you’ do not appear in the top 100 most commonly used words in the English language. In fact according to most sites analysing language use, they don’t even appear in the top 500.
What has happened to good old fashioned manners?
Fortunately we’ve have three lovely examples of how to say thank you to share with you:
1. Stacey McShane, Groups and Events Manager at The Beatrix Potter World of Attraction, sent a thank you email to everyone who offered their business as a site for one of the fabulous ceramic eggs that are hidden as part of the Great Peter Rabbit Easter Egg Hunt. She thanked them for taking the time to hide the eggs, she added a feel good factor by quantifying how well the event had gone and how many people had enjoyed it, and she wished everyone a Happy Easter.
2. Bridget Guest, General Manger at The Quaker Tapestry, works with her team to create a thank you letter for everyone involved in their annual Exhibition Roadshow. This year we helped them with the Ely Roadshow and received a lovely two page letter saying thank you for being part of the event. It included statistics on attendance, pictures of people enjoying the exhibition, and lots of reasons to feel good for having been involved.
3. Alison Park, MD of Low Sizergh Barn, arranged a thank you tea for retiring charity knitter, Mrs Margaret Chadwick. Margaret has knitted Easter chicks and sold them for CancerCare through Low Sizergh Barn Farm Shop and other outlets for many years and is now hanging up her needles. Through this amazing crafty feat she has raised in excess of £11,000. The tea was attended by very grateful CancerCare and Low Sizergh Barn representatives.
Does encouraging people to follow the examples above and say thank you – in whatever form – qualify as marketing advice? Absolutely.