February, 2017

Tim Farron to open 42nd Lakes Hospitality Trade Show: Wed 1 and Thurs 2 March

ONE hundred leading lights from across the hospitality industry are set to welcome over a thousand visitors to the 42nd Lakes Hospitality Trade Show on Wednesday 1 and Thursday 2 March.

Tim Farron, leader of the Liberal Democrats and MP for Westmorland and Lonsdale, will open the show which is free to trade visitors.

A celebration of the region’s hospitality sector, it is the first event to be held in Cumbria’s largest Exhibition Hall – Junction 36 Rural Auction Centre off the M6.

This year’s show sees branding and online marketing experts join established exhibitors – of benefit to those looking to capitalise on a successful bid for Lake District World Heritage Status, the decision will be announced in July.

Also new for 2017 is a programme of seven, free 45 minute workshops.

On Wednesday 1st March Sue Coulson of Coulson Associates, in partnership with Dave Clarkson of Armstrong Watson, is hosting a Cumbria Family Business Network Insight Event. Their guests Keith, Matt and Ben McClure, two generations of the 70 year old catering wholesaler, will talk candidly about the history of their Windermere based business and what the future holds.

On Wednesday and Thursday Paul Saxby from eviivo, the independent hotels and B&Bs online booking specialist, will discuss latest trends and the most effective way to promote and sell rooms online without breaking the bank. Adam Thorp from TheBrandChap will run sessions for business owners and senior decision makers on how to transform businesses into brands and he challenge conventional thinking in an audience Q&A session. And employment lawyer Kate Shawcross and HR advisor Stuart Lowery from Napthens Solicitors will cover managing a flexible workforce, attracting and retaining talent, business growth and the impact of Brexit on the sector.

Further information, including how to secure a place on the workshops, can be found at

The Lakes Hospitality Show is the focal point for the region’s hospitality industry. It is held at a time of year when many plan their next round of investment. For some it could be expanding their premises, renovating rooms, or extending their offer with a new product. For others it could be sourcing a new supplier or buying-in services to improve the running of their business.

Interiors, food, drink, equipment and technology businesses feature alongside those providing vital support service such as banking, property advice, insurance and IT at this trade only event.

The venue provides easy access from Junction 36 of the M6 with ample parking and onsite food and refreshments.

Visitors also get a ‘goodie bag’ with information and gifts from local companies.

For more information and a full exhibitor list visit



New Lake District endurance cycle stage race: Sat 24 June, Brathay Hall near Ambleside

A NEW 24-hour endurance road event is on offer to cyclists looking for a technically challenging Lake District route.

Successfully piloted last year, ‘Brathay 262’ is a tough 10 laps around England’s longest lake, Windermere. A year in the planning, it is the brain child of Paul Sutherland who initially ran the course ten times in 2015 as part of the Brathay 10in10 – 10 marathons in 10 days challenge. He piloted the bike version last July with nine other volunteers.

A proficient cyclist, as well as a keen runner, Paul said:

“There’s a massive interest in top end cycling events that are technically challenging and take place in stunning settings. A circuit around Windermere Lake ticks all those boxes. The course is a mix of quiet B class roads, with plenty of twists, turns and hills, and wider A class roads with traffic. The total ascent is 19,500 feet and the distance travelled is 262 miles – equivalent of riding from Kendal to London while ascending Kilimanjaro!

“Riders will be cycling through the night and, even with a full moon, leaf cover will make for darker roads and slower speeds. There are also road hazards, wildlife at night and tourists by day” added Paul.

The first rider back is expected to complete the course in under 18 hours.

This unique event is limited to 20 riders and places are selling quickly.

Scott Umpleby, Event Director, explained why they are offering the Lake District’s newest, toughest road cycle stage race. He said:

“Brathay 262 is the brain child of some rather amazing athletes and last year’s pilot proved the event is possible. Over 70 years of expertise in outdoor learning, through challenging activities, means Brathay is well equipped to organise high quality, distinctive endurance events.

“The riders face the unenviable task of staying awake for 24 hours and battling mental and physical exhaustion. In doing so they will also make a commitment to raise funds to help Brathay Trust’s work with some of the UK’s most vulnerable children and young people”.

The entry fee is £125 and includes support, all meals and accommodation for the duration of the event.
Anyone interested in finding out more can visit or contact Aly Knowles at

Image shows:
Paul Sutherland who devised a new cycling endurance event as a fundraiser for Brathay Trust. Following a successful pilot the event, 10 road laps of Windermere in 24hrs, is taking place on Saturday 24 June.

For media enquiries please contact Ed Dixon, Brathay Trust t 015394 39747 e

Cumbrian museum wins national award

STAFF at the Quaker Tapestry Museum in Kendal are celebrating after picking up a national accolade for the exceptional experience given to visitors.

The Museum has been recognised as a ‘Hidden Gem’ by the tourist board for England. The VisitEngland accolade, part of their Visitor Attraction Quality Scheme, recognises outstanding attractions who go the extra mile to create an enjoyable and memorable visit.

The Quaker Tapestry Museum’s manager, Bridget Guest, said it was a great honour to be recognised for the second time as a Hidden Gem.

She said: “We first gained this recognition in 2014 when the award was a brand new accolade! Visit England review their attractions once every two years so it’s wonderful to get it again.

“It is a credit to the great team of staff and volunteers who work so hard, and to such high standards, to welcome visitors to this very special 200 year old building and the Quaker Tapestry Museum” said Bridget.

“We are a very small museum, dedicated to engaging people with, and telling the story of, an amazing global community tapestry made of 77 tapestries. Produced between 1981 and 1996, and the work of 4,000 men, women and children from around the world, it came about as a result of a chance remark made by an 11 year old boy to his Sunday School teacher.

“These colourful and vibrant tapestry panels interest people who love embroidery, social history and stories about scientists, engineers, business, prison reform, industrial welfare, banking, botany and much more” added Bridget.
Forty of the panels are permanently on display in this family friendly museum, alongside other exhibitions, supported by audio guides, interactive displays and films. As well as running embroidery workshops, the charity behind the museum has a shop selling kits, cards, calendars and other items. This wider visitor offer is taken into account by the VisitEngland assessors.

The panels measuring 25” (635mm) x 21” (533mm) are created in the ‘narrative crewel embroidery’ style of the Bayeux Tapestry. The Tapestry has left a legacy to the world of embroidery with a stitch, the ‘Quaker Stitch’, devised by the Tapestry founder Anne Wynn-Wilson.

Since its first public exhibition, the Tapestry has travelled to more than 160 venues in the UK, Europe and America. This year staff are preparing for roadshows to Taunton (20th May to 3rd June) and London (7th to 18th August).

The Quaker Tapestry Museum is open from Monday 20 February to Saturday 9 December (Mon to Sat 10am to 5pm).

You can discover more about the stories behind the stitches by visiting


New workshops proving popular at 42nd Lakes Hospitality Trade Show

A series of FREE workshops providing a rare insight into the world of family business, online booking systems and branding and marketing are filling up fast say the organisers.

Eight workshops are on offer during the two day annual Lakes Hospitality Trade Show at the Rural Auction Centre at Junction 36 of the M6.

On Wednesday 1st March Sue Coulson of Coulson Associates in partnership with Dave Clarkson of Armstrong Watson are hosting a Cumbria Family Business Network Insight Event. Their guests Keith, Matt and Ben McClure, two generations of the 70 year old catering wholesaler, will talk candidly about the history of their Windermere based business and what the future holds.

Following this Paul Saxby from eviivo, the independent hotels and B&Bs online booking specialist, will provide details of latest trends, what to focus on and the most effective way to promote and sell rooms online. With eviivo’s client list also including farms, chapels, Shepherd’s Huts, boats and even railway cars, Paul will provide tips on how to use websites to tell a story, promote unique features and maximise bookings without breaking the bank.

In the afternoon Adam Thorp from TheBrandChap will run a session on how business owners and senior decision makers can transform their business into brands. Adam will reveal some of the powerful tricks, tools and strategies he and his team use. He also plans to raise a few eyebrows and challenge conventional thinking in an audience Q&A session addressing real opportunities and challenges they face.

The eviivo and TheBrandChap workshops will also run on Thursday 2 March.

Lakes Hospitality Show organiser Nick Hood says the workshops, which are a new addition to the 42nd show, are already proving popular.

He said: “Booking with the workshop host is essential and it’s very easy to do via the show website. Anyone attending the workshops will also be able to visit the Lakes Hospitality Trade Show for FREE.

Image shows: Sue Coulson of Coulson Associates.