Multi-Channel Marketing for Lakeside YMCA by Ten Stories
“Our partnership with Ten Stories has enabled us to bring specialist PR and communications skills
into a small permanent team. What’s also been of value, are the insights they bring from their
work with other businesses and their highly flexible approach, which means they adapt to our
changing priorities.” – Godfrey Owen YMCA Lakeside – part of YMCA Fylde Coast.
Strategic delivery in just three days a month
We know it can be difficult to judge how much time is needed to deliver your marketing activity. This
is how it works for one of our clients, YMCA Lakeside. For them we dedicate three days a month to
support multi-channel marketing activity that is value for money, and starts with a light-touch
monthly marketing call with the client. In this session, we review immediate goals and map out
specific activity for the next two months. This collaborative approach allows us to pivot quickly while
keeping long-term campaigns moving forward smoothly.
From static plans to agile execution
Our approach uses a dynamic, live planning process with our support coordinated across press,
website, email, social media, and paid channels, often simultaneously. For example, the planner
tracks high-priority digital pushes, like the “Teach” email campaigns targeting Scottish schools, while
managing tight print deadlines for magazines. When new school video testimonials or
nature-focused instructor blogs are captured, the planner ensures this content is maximized across all channels, including Mailchimp newsletters and targeted LinkedIn posts.
Smarter growth with AI SEO and data
With AI and google search changing, we make sure any content meets AI needs to help ensure
Lakeside ranks for the exact terms educators and parents search for. Team members actively look at
stats from bookings, website and emailers to inform what’s working. As this data quality continues
to grow, we can refine future marketing activity, ensuring every hour spent delivers clear results.
Contact Amy, Clare or Emma if you would like to learn how our efficient three-day-a-month model
could deliver results for your business.
